Trapstar London is more than just a clothing label—it’s a cultural movement. Through collaborations with brands like Puma, Call of Duty, and Roc Nation, Trapstar has expanded its influence beyond streetwear into music, sports, and gaming.
Introduction
Few streetwear brands understand the power of collaboration quite like Trapstar London. From its roots in the underground to its position on the global stage, Trapstar has used partnerships not only to grow its reach but also to amplify its cultural identity. Whether fusing with a sportswear giant, diving into gaming, or joining forces with music legends, Trapstar’s collaborations embody the brand’s fearless, rebellious DNA.
In this article, we’ll explore Trapstar’s most iconic partnerships and the cultural impact they’ve had on fashion and beyond.
Trapstar × Puma: Sportswear with Attitude
One of the most talked-about collaborations was Trapstar’s partnership with Puma. Unlike typical co-branded sneakers, the collaboration showcased Trapstar’s darker, edgier aesthetic while still honoring Puma’s athletic heritage.
Key releases included:
-
Trapstar Puma Disc Blaze Camo Sneaker – A bold camouflage design infused with Trapstar’s signature gothic style.
-
Apparel capsule drops – Jackets, hoodies, and track pants blending Puma’s performance focus with Trapstar’s underground vibe.
This collaboration stood out because it didn’t water down Trapstar’s identity. Instead, it brought street edge to sportswear, making the line popular both on the pitch and in urban fashion circles.
Trapstar × Call of Duty: Gaming Meets Streetwear
In a surprising move, Trapstar entered the gaming world through its partnership with Call of Duty. At first glance, fashion and video games might seem worlds apart. But for Trapstar, whose designs often draw from military, tactical, and survivalist aesthetics, the collaboration felt natural.
The Call of Duty capsule collection featured:
-
Tactical vests
-
Camouflage hoodies
-
Limited-edition accessories
The collaboration bridged two passionate communities—streetwear enthusiasts and gamers—while reinforcing Trapstar’s militaristic and underground aesthetic. It also highlighted how streetwear is no longer confined to fashion—it’s a lifestyle that intersects with music, sports, and digital culture.
Trapstar × Roc Nation: From West London to the World
Perhaps the most significant partnership in Trapstar’s rise was with Roc Nation, Jay-Z’s entertainment powerhouse. When Roc Nation invested in Trapstar, it opened doors that propelled the London-based brand onto the global stage.
Through this partnership, Trapstar gained visibility in the US and secured its reputation as a brand worn by music icons such as Rihanna, A$AP Rocky, and Jay-Z himself. Roc Nation’s endorsement also validated Trapstar as a serious contender in global streetwear—not just a local underground label.
The synergy between Trapstar and Roc Nation was natural. Both brands shared roots in music, rebellion, and cultural authenticity. For Trapstar, this wasn’t just a business deal; it was a cultural co-sign.
Trapstar × Street Icons: Organic Collaborations
Beyond formal partnerships, Trapstar thrives on organic collaborations with musicians, athletes, and influencers. Some of the most impactful collaborations have happened off the runway:
-
Skepta and Stormzy – Grime’s biggest stars wore Trapstar early on, cementing its authenticity within the UK music scene.
-
Central Cee – One of the UK’s biggest rappers today, often spotted in Trapstar, keeps the brand relevant for a new generation.
-
Footballers like Raheem Sterling – Showcase Trapstar as a crossover between sport and street culture.
These collaborations are less about product and more about cultural resonance. They show that Trapstar is not just a brand—it’s a language spoken by London’s creative community.
The Trapstar Formula for Collaboration Success
What makes Trapstar’s collaborations so powerful? Three key factors:
-
Authenticity: Every partnership feels natural, never forced. Trapstar doesn’t chase clout—it works with brands and people who share its rebellious ethos.
-
Exclusivity: Limited drops keep collaborations special, fueling hype and resale value.
-
Cultural Impact: Collaborations extend Trapstar’s reach into new spaces—music, sports, gaming—without losing its identity.
By staying true to its DNA, Trapstar avoids the trap of over-commercialization that has hurt other streetwear brands.
The Future of Trapstar Collaborations
As Trapstar continues to grow, the possibilities for future collaborations are limitless. Some potential directions include:
-
Luxury crossovers: A collaboration with a high-fashion house could elevate Trapstar’s designs while preserving its street credibility.
-
Techwear and sustainability: With eco-conscious fashion on the rise, Trapstar could partner with sustainable innovators to create tactical yet eco-friendly collections.
-
Digital fashion and the metaverse: Virtual collaborations in gaming or Web3 spaces could expand Trapstar’s reach to entirely new audiences.
Whatever the future holds, one thing is certain: Trapstar will continue to collaborate on its own terms, with authenticity at the core.
Trapstar × Street Icons: Organic Collaborations
Beyond formal partnerships, Trapstar thrives on organic collaborations with musicians, athletes, and influencers. Some of the most impactful collaborations have happened off the runway:
-
Skepta and Stormzy – Grime’s biggest stars wore Trapstar early on, cementing its authenticity within the UK music scene.
-
Central Cee – One of the UK’s biggest rappers today, often spotted in Trapstar, keeps the brand relevant for a new generation.
-
Footballers like Raheem Sterling – Showcase Trapstar as a crossover between sport and street culture.
These collaborations are less about product and more about cultural resonance. They show that Trapstar is not just a brand—it’s a language spoken by London’s creative community.
Trapstar × Street Icons: Organic Collaborations
Beyond formal partnerships, Trapstar thrives on organic collaborations with musicians, athletes, and influencers. Some of the most impactful collaborations have happened off the runway:
-
Skepta and Stormzy – Grime’s biggest stars wore Trapstar early on, cementing its authenticity within the UK music scene.
-
Central Cee – One of the UK’s biggest rappers today, often spotted in Trapstar, keeps the brand relevant for a new generation.
-
Footballers like Raheem Sterling – Showcase Trapstar as a crossover between sport and street culture.
These collaborations are less about product and more about cultural resonance. They show that Trapstar is not just a brand—it’s a language spoken by London’s creative community.
The Trapstar Formula for Collaboration Success
What makes Trapstar’s collaborations so powerful? Three key factors:
-
Authenticity: Every partnership feels natural, never forced. Trapstar doesn’t chase clout—it works with brands and people who share its rebellious ethos.
-
Exclusivity: Limited drops keep collaborations special, fueling hype and resale value.
-
Cultural Impact: Collaborations extend Trapstar’s reach into new spaces—music, sports, gaming—without losing its identity.
By staying true to its DNA, Trapstar avoids the trap of over-commercialization that has hurt other streetwear brands.
The Trapstar Formula for Collaboration Success
What makes Trapstar’s collaborations so powerful? Three key factors:
-
Authenticity: Every partnership feels natural, never forced. Trapstar doesn’t chase clout—it works with brands and people who share its rebellious ethos.
-
Exclusivity: Limited drops keep collaborations special, fueling hype and resale value.
-
Cultural Impact: Collaborations extend Trapstar’s reach into new spaces—music, sports, gaming—without losing its identity.
By staying true to its DNA, Trapstar avoids the trap of over-commercialization that has hurt other streetwear brands.