The Indian digital advertising market is expected to cross ₹50,000 crore by 2026, and performance marketing now commands over 35% of the total spend. Brands no longer pay for impressions — they pay for results. This shift has made performance marketing agencies the most sought-after partners for e-commerce, fintech, edtech, D2C, and SaaS companies across India.
Here’s your definitive list of the top 15 performance marketing agencies in India that are driving measurable ROI in 2025, along with what makes each of them unique.
1. DViO Digital (Mumbai | Pune | Dubai)
One of the fastest-growing agencies with 250+ member team. Specializes in full-funnel performance (Meta, Google, Programmatic + Affiliate). Known for scaling D2C brands like Minimalist, Mamaearth, and Plum from ₹10 Cr to ₹100 Cr+ monthly revenue through hyper-optimized funnels.
2. GrowthAcad (Delhi NCR)
A pure-play performance agency that grew from 8 to 120 people in 3 years. Works only on revenue-share or performance-linked models for select clients. Reported 4-6X ROAS for boAt, Noise, and The Man Company in 2024.
3. Gozoop (Mumbai)
Integrated agency but their performance vertical is exceptionally strong. Handles Nykaa, Dell, and Mumbai Indians. Expertise in high-ticket lead generation (real estate, education, BFSI).
The Indian digital advertising market is expected to cross ₹50,000 crore by 2026, and performance marketing now commands over 35% of the total spend. Brands no longer pay for impressions — they pay for results. This shift has made performance marketing agencies the most sought-after partners for e-commerce, fintech, edtech, D2C, and SaaS companies across India.
4. iProspect India (Dentsu) (Mumbai | Gurgaon | Bangalore)
The performance powerhouse of the Dentsu network. Manages ₹800+ crore annual media budgets. Known for sophisticated Google Ads automation, Smartly.io programmatic, and first-party data strategies post-cookie apocalypse.
5. Pinstorm (Mumbai)
One of the oldest pure performance agencies (founded 2004). Pioneered pay-for-performance pricing in India. Works with Tata, ICICI, HDFC Life, and Café Coffee Day. Extremely data-driven culture.
6. Affine (Bangalore)
Performance marketing + analytics + creative studio under one roof. Heavy focus on Amazon DSP, Criteo, and affiliate marketing. Clients include Flipkart, Myntra, and BigBasket.
7. WatConsult (Dentsu) (Mumbai | Delhi | Bangalore)
Social-first performance agency. Masters of Meta + Snapchat + TikTok ads. Scaled Beardo, Bombay Shaving Company, and Plum Goodness aggressively in the grooming and beauty segment.
The Indian digital advertising market is expected to cross ₹50,000 crore by 2026, and performance marketing now commands over 35% of the total spend. Brands no longer pay for impressions — they pay for results. This shift has made performance marketing agencies the most sought-after partners for e-commerce, fintech, edtech, D2C, and SaaS companies across India.
8. Schbang (Mumbai | Bangalore | Delhi)
Creative + performance hybrid. Known for viral creative + hardcore ROAS optimization combo. Works with Fevicol, JioMart, and Ashok Leyland. 600+ member team.
9. Performics India (Publicis Groupe)
Global performance leader with strong India presence. Handles Samsung, Airtel, and Honda Cars. Expertise in search arbitrage, app-install campaigns, and Google Performance Max mastery.
The Indian digital advertising market is expected to cross ₹50,000 crore by 2026, and performance marketing now commands over 35% of the total spend. Brands no longer pay for impressions — they pay for results. This shift has made performance marketing agencies the most sought-after partners for e-commerce, fintech, edtech, D2C, and SaaS companies across India.
10. MediaMint (Hyderabad)
Originally a media operations company, now one of the largest performance agencies for global clients entering India (Wayfair, StubHub). Runs ₹500+ crore ad spend with surgical precision.
11. AdYogi (Delhi NCR)
India’s leading homegrown performance marketing platform + agency. Built their own automation layer on top of Meta and Google APIs. Works with 3000+ D2C brands including Power Gummies, The Souled Store, and Juicy Chemistry.
12. ClicksBazaar (Noida)
Underrated gem for affiliate and native advertising. Manages one of the largest publisher networks in India. Strong in lead-gen verticals — education, insurance, and finance.
13. Vellko (Mumbai | Bangalore)
Full-stack performance agency loved by startups. Scaled Mamaearth, MyGlamm, and boAt in their early days. Known for creative testing velocity (100+ ad variations per week).
14. TING (Mumbai)
Boutique agency that punches way above its weight. Works with Lenskart, Pharmeasy, and Cars24. Expertise in incrementality testing and geo-experiments.
15. Voylla (Parent company runs internal agency arm)
Fashion jewelry brand that spun off its internal performance team into a full-fledged agency. Now serves other D2C fashion & lifestyle brands. Deep understanding of catalog ads and dynamic creative optimization.
Why Performance Marketing Agencies Are Dominating India in 2025
- Zero Wastage Mindset Indian founders and CMOs are obsessed with unit economics. Performance agencies align perfectly because payment is tied to CPA, ROAS, or revenue share.
- Rise of D2C Brands Over 800 D2C brands crossed ₹100 crore revenue in 2024. Most of them scaled exclusively through performance marketing.
- Cookie Deprecation & Privacy Changes Agencies that mastered server-side tracking, first-party data, and contextual advertising have pulled ahead dramatically.
- Availability of Indian Talent India produces some of the world’s best media buyers who operate at 1/5th the cost of US/Europe counterparts — giving Indian agencies a massive pricing edge for global clients.
- Mature Affiliate Ecosystem With networks like vCommission, Admitad, and Cuelinks growing fast, affiliate has become the third pillar of performance marketing in India after Google and Meta.
How to Choose the Right Performance Agency in India
Ask these 7 questions before signing:
- Do you work on fixed fee or performance-linked pricing? (Best agencies offer hybrid or pure performance models)
- Who exactly will manage my account? (Get the team structure — avoid bait-and-switch)
- Can you share case studies with actual numbers from my industry?
- What tech stack do you use? (Look for Triple Whale, Northbeam, Hyros, Motion, Advantage+, Smartly, etc.)
- How do you handle attribution in a cookieless world?
- What is your creative production velocity?
- Do you run incrementality tests or only last-click reports?
Future Trends Shaping Performance Marketing in India (2025-2027)
- AI-driven bidding will completely take over (Google Performance Max & Meta Advantage+ dominance)
- Short-form video ads (Reels, Shorts, Moj) will eat 60% of social ad budgets
- WhatsApp Commerce + Performance will explode (Click-to-WhatsApp ROAS already beating traditional funnels)
- Influencer affiliate models will merge with traditional performance agencies
- Amazon Marketing Cloud (AMC) will become the new gold standard for e-commerce brands
Final Thoughts
The era of vanity metrics is dead. In 2025, if your marketing agency cannot show profit on every rupee spent, they don’t deserve your budget.
Whether you’re a bootstrapped D2C brand doing ₹2 crore/month or a unicorn spending ₹50 crore/month on ads, there is a performance marketing agency in India that can 10X your growth — profitably.
Pick one from the list above, align incentives properly, and watch your revenue curve hockey-stick.
The best time to switch to performance marketing was yesterday. The second-best time is today.