Trapstar is one of the most iconic names in British streetwear. Born in the heart of London, this brand represents the perfect fusion of music, fashion, rebellion, and culture. Trapstar isn’t just a clothing label—it’s a movement. It’s about turning struggles into statements and turning street dreams into global impact.
Origins: From Streets to Stardom
Founded in West London in 2005, Trapstar was created by friends Mikey, Lee, and Will, who started out printing T-shirts in their spare time. They began by selling their pieces directly from the boot of a car and quickly gained buzz in the city’s underground fashion and music circles.
The name Trapstar comes from the phrase:
👉 “A Trapstar is someone who turns their hustle into a lifestyle.”
It reflects the energy of those who come from nothing and use ambition, hustle, and creativity to build their own empires.
The Aesthetic: Bold, Dark, Rebellious
Trapstar’s design DNA is gritty, powerful, and unapologetically street. The brand is known for:
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Dark color palettes – Black, grey, and red dominate most drops.
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Bold branding – The iconic “It’s A Secret” slogan and logo styles stand out.
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Military and techwear vibes – Puffer jackets, utility vests, and tactical cuts.
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Gothic lettering and urban graphics – Blending hip-hop, grime, and UK drill influence.
Whether it’s a Trapstar jacket, hoodie, or T-shirt, each piece feels like street armor—stylish, confident, and made for movement.
Key Pieces That Made History
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🔥 Trapstar Hyperdrive Jacket – A signature puffer seen on countless celebrities.
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🔥 Chenille Logo Hoodie – With bold 3D logo embroidery.
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🔥 Trapstar Shooters Tracksuit – Sleek, athletic, and highly sought after.
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🔥 Collaborative drops – Including exclusive Nike and Puma collabs.
Trapstar’s pieces are not only stylish—they’re often limited, adding to their cult appeal.
Worn by the Culture
Trapstar gained major street credibility thanks to its deep connection with the UK rap and grime scene. It’s been worn and co-signed by major figures like:
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Stormzy
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Dave
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Giggs
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Headie One
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Central Cee
The brand’s reach exploded internationally when Rihanna, Jay-Z, and A$AP Rocky were spotted in Trapstar fits. Jay-Z was so impressed, he backed the brand through Roc Nation, helping it enter the global spotlight.
Trapstar x Music x Hustle
Trapstar lives at the intersection of music and fashion. Its designs reflect the same energy found in drill beats, grime lyrics, and late-night recording sessions. The brand speaks directly to the youth who know the grind, who live the hustle, and who want to wear something that tells their story.
What Makes Trapstar Special?
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✅ Authenticity – Born from the streets, not a boardroom.
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✅ Global Appeal – From London to LA, Trapstar is respected in fashion circles.
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✅ Exclusive drops – Limited pieces that sell out fast.
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✅ Cultural connection – It’s more than clothes. It’s the voice of a generation.
Slogan That Hits Hard: “It’s A Secret”
You’ll often see the mysterious slogan “It’s A Secret” on Tuta Trapstar clothing. It represents exclusivity and mystery—a nod to its underground beginnings and word-of-mouth rise. Wearing Trapstar is like being part of an inner circle.
Final Thoughts: Trapstar is More Than Fashion
Trapstar is not just about clothing. It’s about identity, resistance, and self-expression. It represents the hustle of those who rise above their circumstances and never forget their roots.
Whether you’re in a Trapstar puffer, tracksuit, or tee, you’re wearing the legacy of a brand that built itself from nothing—and never sold out.